Robert Frank
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New York Times Economic View Columnist and author of Under the Influence: Putting Peer Pressure to Work

Robert Frank

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Bio

Robert H. Frank is the HJ Louis Professor of Management and Professor of Economics Emeritus at Cornell's Johnson School of Management. His “Economic View” column has appeared in The New York Times since 2005. He received his B.S. in mathematics from Georgia Tech​,​ then taught math and science for two years as a Peace Corps Volunteer in rural Nepal. He holds an M.A. in statistics and a Ph.D. in economics​,​ both from the University of California at Berkeley. His books​,​ which include Choosing the Right Pond​,​ Passions Within Reason​,​ Microeconomics and Behavior​,​ Principles of Economics (with Ben Bernanke)​,​ Luxury Fever​,​ What Price the Moral High Ground?​,​ Falling Behind​,​ The Economic Naturalist​,​ The Darwin Economy​,​ Success and Luck​,​ and Under the Influence have been translated into 24 languages.

Synopsis/Praise

"Under the Influence is a brilliant, necessary corrective to the narrow and often debilitating conventional wisdom of economics applied to the biggest crises of our time. Behavioral contagions have paralyzed us for decades, but they are not just negative forces, undermining our best interests. They can also empower us, even against what seem insurmountable challenges. Robert Frank shouldn't just change the way we think about those challenges, but how we respond to them, too."―David Wallace-Wells, author of The Uninhabitable Earth

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